Modern businesses are full of sophisticated and complex processes, requiring constant planning and control. Although many people believe the 21th century is the century of advertising, it tends to be quite difficult to spread a word about your brand without proper marketing politics.
It is marketing that lets business people know what projects will be successful and what goods will be demanded already on the planning stage. It really saves time, money and other resources. Thus, all the leading companies regard to marketing as an extremely important part of business process, which is the base and the beginning point of every project.
The necessity of market analysis, consumer attraction and demand stimulation made businesspeople look for simple and efficient solutions, which led to a wide diversity of marketing software. Thereof, nowadays there are several technical solutions, which may help optimize marketing processes. They are the followings:
- marketing automation software
- CRM with marketing automation tools
- CRM-driven systems combining many different tools
These types of systems are the most common and useful. They are especially efficient if they can offer not only marketing automation, but also some other useful optimization and automation tools. Combining several types of tools can help you avoid wasting time on juggling two or more systems or having only a piece of the necessary information.
We have examined many different platforms and made a list of best marketing automation software. Below we will describe each of them in detail
This software is a good example of a system, which includes three different products, having the best qualities of CRM, BPM and marketing automation. It is well-known for being the only representative of CRM-driven system and offers online marketing software thanks to its cloud-based deployment. It means that a company, which has several branches and offices can get permanent access to all its data without any effort.
The system offers a huge well-organized database, which can be used for demand analysis or stimulating interests for certain goods. Using the database, you receive socio-demographic data, customers’ needs, preferences and their buying behavior. All this enables you to build your strategies in the most personalized and targeted way, which makes your marketing strategy more efficient. You can learn how the consumers find your website, what pages they visit and how much time they spend there. So it is easy to understand, what they like and what they are interested in. The system also stores information about leads, their channels and sources in the lead profiles and offers a wide range of lead management tools.
In addition, bpm’online also has a fascinating interface, which is easy to use. So we can call it a handy but powerful CRM for marketing management.
In order to get more information about the system, visit the official website https://www.bpmonline.com/marketing.
Marketo is another multi-functional system. Although it does not offer several integrated products and has only several CRM marketing tools, it is still useful and efficient for small businesses.
The main features of this platform are the following ones:
- marketing automation
- customer engagement marketing
- budgeting tools
Marketo also offers personalized email sending across marketing channels and website visiting tracking.
You can learn more about this software on its official website https://www.marketo.com/software/marketing-automation/.
Oracle Marketing Cloud
Oracle Marketing Cloud is a data-driven marketing platform. The main advantages of this online marketing software are its simplicity, on-cloud deployment, channel and lead management and possibility to track visitors` actions in order to learn more about their preferences.
For more information, visit the official developer`s website https://www.oracle.com/marketingcloud/index.html.
This marketing CRM includes a good marketing funnel automation platform, which enables businesspeople to manage their sales funnel without too much effort. It helps its users to create targeted campaigns in several clicks and has an interactive dashboard.
It is not as easy to use as some other systems. However, when you get accustomed to its interface and tools, you will like the software.
In order to get more information about the marketing automation visit http://www.sagecrm.com/en-us/what-sage-can-do-for-you/marketing.
Sendinblue is a useful all-in-one tool for small businesses. It combines marketing automation, email designer, contact manager and transactional messaging. The system also provides tips for email campaigns, has a bright blue-and-white design and is quite simple to use.
You can learn more on the official website https://www.sendinblue.com/features/automation.